Aegis Trust’s leaders in Africa and Europe endorsed the Inzovu Curve model as a way of inspiring action against genocide. But we believe it has implications for all museums and memorials, not just those that commemorate atrocities. You are invited to help us test that hypothesis.
01 INFORMATION COLLECTION
Use the bucket of cards (pain, reflection, hope, action) to capture notes and thoughts that describe the experience inside the museum/memorial visited.
02 EXPERIENCE ASSESSMENT
Map all the insights and observations on the big journey poster, synthesising the key elements and shaping the emotional experience across moments and touchpoints. At the end, rate the efficacy of the experience offered in each specific phase (using the stars rating).
03 IDEA GENERATION
Quickly generate ideas for intervention based on your observation, pain points identified and potential ways the experience may be improved to further activate the visitor experience.
04 FRAMEWORK EVALUATION
Evaluate the Inzovu Curve!
05 OUTCOMES SHARING
Formalize the mapping, ideaas and share the results with other participants.